By Christabelle… @CBellesCloset (*Pure Editorial, Non-Paid Post) 

Daily sunscreen use is the first line of defense in the battle against premature aging and wrinkles. Specifically formulated for a man’s skin, Kiehl’s is pleased to introduce Facial Fuel UV Guard SPF 50. This ultra lightweight and fast-absorbing formula is fragrance-free, water-resistant and utilizes Kiehl’s tried and true Facial Fuel energizing ingredients. In addition, the formula is clinically proven to provide superior UV protection.

A premier formula with clinically-demonstrated, dual protection filters  – A formula for the “sunscreen-phobic” man:

Formulated with the most effective filters on the market, UV Guard is a dual protection sunscreen, providing high protection from UVA rays (which cause 90% of skin’s aging-wrinkles, sagging, dark spots and discolorations) while protecting against UVB rays (which cause sunburn). When combined with Vitamin C, Vitamin E, and Caffeine in precise measure, the resulting formula offers 24-hour, shine-free hydration and is a superior formula for both the active and sophisticated man.

To meet the needs and demand of not only men in general, but to appeal to men who have previously refused to use daily sunscreens, Kiehl’s has developed a fragrance-free, lightweight, water-resistant, fast-absorbing formula that is not only effective but aesthetically appealing. As men tend to produce more oil than women, Kiehl’s chemists chose to include a combination of non-oily emollients for 24-hour hydration without shine. In addition, micronized silica, a finely ground mineral provides the formula with its easy application, allowing for quick absorption into the skin and an instant matte finish.

My man has been using for four weeks – he got carded tonight at a bar (nuff said, since he is errrrr….not under 21).