By Christabelle… @CBellesCloset


October is Breast Cancer Awareness Month. Shop brands that help support finding a cure! Approximately 1 in 8 U.S. women will develop invasive breast cancer over the course of her lifetime*. You already know her – so here is how you can help her… Support cancer research at City of Hope with REDKEN. Join the fight against breast cancer and sample the best of Redken Haircare when you purchase one of the company’s mini kits. In conjunction with this limited edition promotion, Redken will make a one-time donation of $20,000 to City of Hope to support breast cancer research, treatment and education. City of Hope is a leader in the fight against cancer, diabetes, HIV/AIDS and other life-threatening diseases.

My favorite mini kit: All Soft Kit: Argan oil-enriched formulas dramatically transform the texture of dry, brittle hair for intense softness. All Soft Shampoo (1.7 oz.) – All Soft Conditioner (1.0 oz.) – outshine 01 anti-frizz polishing milk (1.0 oz.) – Diamond Oil Shatterproof Shine (1 ml.) A style note…the Diamond Oil Shatterproof Shine is what Redken Creative Consultant, Guido Palau, used throughout Fashion Week in New York, Milan and Paris for SS2014 shows. Now you can replicate his looks at home with just a small drop to the palm of your hand (and I mean SMALL – a little bit goes a LONG way!)

Available: October 2013, for participating salons, SRP $11.00

#Redken #Redken5thAve #CityOfHope #BCA #PinkPride #SaveTheTatas #SusanGKomen #BreastCancerAwareness #PinkOctober #PinkMoon #PinkRibbon

* BCA Statistics were sourced from the following webpage – knowledge is power *

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