BCA: Mobilizing Hope

By Christabelle…

Radar Tires: Pink Walls for BCA

In honor of Breast Cancer Awareness Month, Radar Tires has hit the road this October, hosting events at tire dealerships across the country in support of “Mobilizing Hope” – the brand’s groundbreaking partnership with The Breast Cancer Research Foundation® (BCRF). In an industry first, the socially-conscious tire manufacturer unveiled the campaign earlier this year, pledging a donation of $1 to The Breast Cancer Research Foundation for each set of four Radar RPX800 and DIMAX tires sold over the next year, with a committed minimum annual donation of $250,000 and a goal of raising $1 million.

To raise awareness of the initiative and to further support the BCRF, Radar has turned to its campaign affiliated retailers across the country to “Mobilize Hope” in their communities throughout the month of October.

To learn more about Radar Tires and its Mobilizing Hope campaign, please visit www.radartires.com and Radar Tires Facebook page.

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