By Christabelle…

In 2010, JOICO created the groundbreaking Beauty for a Cure program, designed to help spread awareness about breast cancer and engage salon professionals in activities to raise money for breast cancer-related organizations.  On July 1, fueled by the success of the launch, JOICO unveiled the “next generation” Beauty for a Cure website, featuring an expanded roster of downloadable fund-raising programs and celebrating the salons and stylists who have participated in Beauty for a Cure events.

In recognition of Breast Cancer Awareness month, JOICO is offering several product promotions as participating salons nationwide, including a first-ever EXCLUSIVE JOICO/Shiseido “Glimmer of Hope” BCA gift set. Created in partnership with JOICO’s parent company Shiseido, this unprecedented promotion features two top-selling Shiseido lip glosses along with JOICO’s award-winning K-PAK Reconstructor—combining the best of Shiseido and the best of JOICO to support a very special cause.

And this year, JOICO introduces pink, stretch BCA wristbands, available in packs of 25, imprinted with the Beauty for a Cure logo.

JOICO’s special edition, PINK ‘Beauty for a Cure’ 2011 promotions are:

  • NEW K-PAK Quadraion PRO-Dryer BCA edition, $149.95 retail ($159.95 value)
  • “2 for $22” JoiMist Firm / JoiWhip BCA Duos, $22.00 retail ($31.90 / $33.90 value)
  • K-PAK Reconstruct In Style BCA boxed set, $19.95 retail ($35.90 value)
  • EXCLUSIVE “Glimmer of Hope” Shiseido Lip Gloss and K-PAK Reconstructor gift set, $44.00 retail ($48.95 value)

Visit the new Beauty for a Cure website at

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