By Christabelle…

Kiehl’s Since 1851 hits the road on its trademark motorcycles this week, to raise funds and awareness for HIV/AIDS research.

Kiehl’s Desert Run for amfAR, a motorcycle ride led by Kiehl’s President Chris Salgardo, will travel from Las Vegas to Los Angeles March 29 through April 2, 2012, to raise funds and awareness for amfAR, The Foundation for AIDS Research.

This ride brings together Kiehl’s unique 161-year-old heritage with motorcycles, its spirit of adventure and exploration, and longtime commitment to giving back to its communities and the cause of HIV/AIDS awareness.

Kiehl’s Desert Run for amfAR is also the debut of the latest bike in Kiehl’s motorcycle collection:  a chopper designed and built by motorcycle designer Paul Cox.  Kiehl’s president Chris Salgardo will ride the chopper for the duration of the ride, and will be traveling with Paul Cox, photographer Timothy White, and actor Grant Reynolds.

In honor of Kiehl’s Desert Run for amfAR, Kiehl’s is introducing a Limited Edition Desert Run Travel Essentials Kit, an assortment of Kiehl’s best-selling travel size products, with 100% of Kiehl’s net profits from the sale of this product, up to $25,000, to benefit amfAR.  The kit retails for $69.00, and features Amino Acid Shampoo & Conditioner, Ultra Facial Cleanser, Ultra Facial Cream, Creme de Corps, Midnight Recovery Concentrate, Powerful-Strength Line-Reducing Concentrate, Super Fluid UV Defense SPF 15 and Creamy Eye Treatment with Avocado.  This set is available at all Kiehl’s stores nationwide and

If you’re in the vicinity, join Kiehl’s at one of the Desert Run stops for music and refreshments, to meet the riders, view the piece of art that is the Cox/Kiehl’s chopper, and learn more about amfAR’s efforts.

Kiehl’s Desert Run for amfAR

March 29th:                
Kiehl’s Since 1851 at Caesar’s Palace, Las Vegas, NV
– 3:00pm – 5:00pm
Forum Shops at Caesars
3500 South Las Vegas Blvd.
Las Vegas

March 31st:        

Kiehl’s Since 1851 at Saks Fifth Avenue– 2:00pm – 4:00pm
73-555 El Paseo
Palm Desert, CA  92260

April 1st:    

Stop 1: Kiehl’s Since 1851 at South Coast Plaza – 12:00pm
3333 Bristol St.
Costa Mesa, CA

Stop 2: Kiehl’s Since 1851 at The Grove – 3:00pm
189 The Grove Drive
Los Angeles

**Desert Run Community Ride**

Stop 3: Kiehl’s Since 1851 on Robertson Blvd. – 4:30 pm
106 N. Robertson Blvd
Los Angeles

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