Cool Peep: Thomas La Vecchia, X Factor Digital Marketing President
WHO IS THIS COOL PEEP?
X Factor Digital Marketing President: Tom La Vecchia
I am Jersey born, bred and proud and currently reside in Metuchen, NJ (with my beautiful family). I’ve spent 20 years in the Corporate world and frankly loved every minute of it. I have sold everything from heart medication to the Botox competitor. I love to sell and that is truly my passion. I’ve sold over $100 million in goods and services over 10 years and wanted to share my secret sauce with the rest of the world. I authored The X Factor Selling System which is simply a way to influence others through what I call the 4Ps: People, Product, Process and Price. By knowing which “P” motivates someone it makes it easier to get them to do what you intend. It’s a short book that is straight and to the point. It has hit the National Best Seller List for Amazon and has continued to grow quickly up the charts. After writing the book, I noticed that the traditional sales paradigm had shifted to digital means; customers still buy, but simply through a different medium. That is why I branched out into Digital Marketing.
It’s been almost two years and I haven’t looked back at the corporate world – not once.
NOTE FROM CC: Hence – he is a COOL PEEP!
WHAT ARE A FEW OF YOUR FAVORITE THINGS?
Spending time with my wife and two children: Felicia and Giuseppe. They are truly my world. My vices are wine, poker and cigars…I belong in a different era, as I’m one the only one of my friends who enjoys a good stick (i.e. cigar).
WHEN YOU ARE ALONE AND YOU THINK NO ONE IS WATCHING YOU…WHAT QUIRKY THINGS ARE YOU DOING?
I’m on my favorite guilty pleasure CanDoBetter.com. It’s basically Hot or Not meets Match.com. The basic premise is to view couples and vote who can do better or if they are a perfect match. Don’t go on it as you will be thoroughly addicted.
NOTE FROM CC: ummmm – totally addicted. Need help – thanks TOM!
WHAT ARE YOUR FAVORITE HAUNTS?
EMPTY YOUR POCKETS RIGHT NOW…WHAT DID YOU FIND?
Random business cards, cigar rings, a bulky wallet (not from money but from receipts) and a Droid Motorola.
WHAT IS ONE THING NO ONE WOULD EVER GUESS ABOUT YOU?
That I make homemade wine every year with my father-in-law.
WHAT IS PLAYING ON iTUNES, RIGHT NOW?
I’m the Man by Aloe Blacc, great song!
WHERE CAN WE FIND YOU NEXT?
Follow Tom and his dynamic team, purchase and read his award winning book COVER TO COVER – “The X Factor Selling System: The Sale’s Experts Guide to Selling” (#1 on Amazon it its category – need I say more? No, I don’t. Now go find your “X Factor” – I did and look where it got me!