Crystal Renn named as Redken’s new brand muse

Redken names Crystal Renn as newest brand museRedken is excited to announce model and boundary breaker Crystal Renn as the newest brand muse. Renn will first serve as the face of the launch of NEW! shades to Redken’s popular Chromatics Ultra Rich professional haircolor line, launching in salons April 2016. Renn joins an elite collective of Redken muses and trend creators including supermodels Lea T and Soo Joo Park, actress and model Suki Waterhouse, DJ trendsetter Amber Le Bon, and Redken Global Creative Director Guido.

Redken names Crystal Renn as newest brand muse

“I was really excited when I found out I was going to work with Redken,” says Crystal Renn. “It’s a brand for a modern and confident woman, which is what I aspire to myself. Anytime you hear that Guido is doing the hair, you know you’re going to look beautiful and feel great! He’s the best of the best.”

Born in Miami, Florida, Renn has walked the runway for Jean Paul Gaultier, Chanel, Zac Posen; and starred in campaigns for iconic fashion brands including Chanel, Barneys, Dolce & Gabbana and Jimmy Choo. Renn has worked repeatedly with notable fashion photographers like Steven Meisel and Steven Klein and appeared in editorials for Vogue, Glamour, Vogue Paris, Harper’s Bazaar, V, and many more. Passionate about writing, photography and music, Renn approaches her modeling career as another form of artistic expression and seeks to explore various outlets in which she can express herself best.
Renn’s Redken debut begins as the face of the launch of new shades to Chromatics Ultra Rich professional haircolor, featuring the same ammonia-free, fortifying formulas in an even broader range of monochromatic haircolors. Redken Artist Chiala Marvici, the mastermind behind the popular hand-pressed coloring technique in 2015, used Chromatics Ultra Rich to give Renn her rich brunette hair with incredible shine. To finish the look, Redken Global Creative Director Guido styled Renn’s hair using the new Pillow Proof Blow Dry Express Treatment Primer Cream, in salons now.

For more information about Renn’s debut and the campaign, follow @Redken5thAve and @crystalball1111 with more details to come!

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.

Photo Credits: Txema Yeste for Redken

At times product samples/gratis are sent for review, color matching and/or photography purposes
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