By Christabelle…


Redken Creative Consultant Guido  kicked off Paris Fashion Week Spring/Summer 2012 yesterday with three very wearable styles, creating easy, textured looks to match the highly designed, structured Balenciaga and Pedro Lourenço  collections, and a beautiful charming pony to match Nina Ricci’s feminine, flirtatious collection.

Redken Creative Consultant Guido created two looks to match the ultra chic, Space Age-inspired  Balenciaga collection yesterday. “The collections at Balenciaga are always very elaborate so we worked on a very easy hairstyle.  What’s cool about it is we’re creating a new type of texture, it’s not quite as rich as “beachy waves” although similar- it’s really a bit tougher in texture. It’s as if the girl hasn’t bothered with her hair but is wearing the most amazing, designed clothes.  We also cut fringe on about six girls for the show which looked super cool with the clothes.”

–Guido, Redken Creative Consultant

Redken Products Used:

– guts 10 root targeted volume spray foam

– All Soft Argan-6 Multi-care oil ( launches October 2011)


Create the Look:

-On damp hair, apply guts and rough dry about 80% and let the rest dry naturally to bring out the natural texture and movement.

-On about 6 models, Guido created a left side part and cut fringe on an angle covering the right eye.

-On the remaining models, Guido created a messy center part.

-Finish by running a small amount of Argan-6 though the hair to remove any frizz.

Redken Creative Consultant Guido created a very Parisian style yesterday at the Nina Ricci show, matching her collection, designed as always for a woman who wants to be ladylike and sexy at the same time.  “Nina Ricci is a very feminine house and we wanted the models to wear a very feminine style.  The soft ponytail is simple but a little bourgeois feeling, and was inspired by Catherine Deneuve – a style women would love to wear.”

–Guido, Redken Creative Consultant


Redken Products Used:

– Velvet gelatine 07 cushioning blow-dry gel

– All Soft Argan-6 Multi-care oil (see fact sheet attached – launches October 2011)

– Spray starch 15 versatile ironing spray

– Fashion work 12 versatile working spray


Create the Look:

-Apply velvet gelatine 07 cushioning blow-dry gel  to damp hair and blow-dry with a round brush.

-Create a bit of volume at the crown by blow-drying the area away from the scalp.

-Apply All Soft Argan-6 Multi-care oil throughout hair once dry for a smoothing effect.

-Pull hair into a low ponytail, secure with an elastic and wrap a piece of hair around the elastic to cover.

-Lightly apply spray starch to the ends of the ponytail.  With a 1” curling iron, curl the ends.

-Finish with fashion work 12 versatile working spray.


Redken Creative Consultant Guido  also styled young up-and-coming Brazilian designer Pedro Lourenço’s fourth Paris show yesterday. The collection was composed of sporty jackets, slim skirts, and cropped pants in a mix of very modern materials inspired by ecological architecture, showing off the designer’s advanced technical skills.  “The collection included very futuristic clothing, and when the clothes are so designed, it’s best to do a very easy look.  The style we collaborated on is a half up half down ponytail so it looks like the girl could have done it herself.”

–Guido, Redken Creative Consultant


Redken Products Used:

Satinwear 02 ultimate blow-dry lotion

Nature’s Rescue Radiant Sea Spray

Create the Look:

-Apply satinwear 02 ultimate blow-dry lotion to damp hair and rough dry.

-Create a messy center part.

-Pull into a low ponytail with an elastic – on the 3rd turn of the elastic, only pull the hair out about 1/3 of the way through so you create a little bump shape with the ends out.

-Apply Nature’s Rescue Sea Spray to the hair that left out of the shape to create a natural texture.
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