FASHION WEEK: Get the Look FW2017 Valentino Couture

Redken’s FW2017 Valentino Couture recap, hair by Guido

This season, Redken Global Creative Director Guido capitalized on Greek Goddesses at Valentino’s Couture FW 2017 Show.

“I was inspired by Greek goddesses at the Valentino Couture show. We first washed the hair with Redken Diamond Oil Shampoo. Each girl then had the side areas of her hair trimmed as an homage to minimal femininity. To finish the look, we flattened the sides of the hair with Redken Forceful 23.”  – Guido


  1. Prep the hair with Redken Diamond Oil Shampoo and Conditioner to obtain a beautiful, shiny texture.
  2. Allow hair to air dry naturally.
  3. Pull out 1” sections in front of the ears and trim to be about 3-4” long.
  4. Tuck the remaining hair behind the ears.
  5. For soft, rich, beautiful waves, use a curling iron on random sections on the hair and brush it out with a boar-bristled brush.
  6. Spray the side bits at the front with Redken Forceful 23 so that the hair remains flat.

“To do couture for a designer is a great opportunity,” Piccioli said during a preview, appearing not at all frazzled on the eve of his third show in three weeks. (He’s shown men’s last week in Paris, and prior to that, pre-fall, in New York.) “For me to create couture, to have the opportunity to work with the atelier, is a dream come true.”

For spring, Piccioli staged another exquisite Valentino Dream sequence. That it was beautiful should surprise no one, given the portfolio he has put out there these past several years (albeit, until now, a tandem résumé). During that time, the house has soared among the elite of fashion on the strength of an aesthetic that seems antithetical to the modern world, one of grace and lyricism. – WWD

FTC DISCLOSURES: At times product samples/gratis are sent for review, color matching and/or photography purposes Any sponsored or paid content will be marked as such. A sample was provided for this post.

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