By Christabelle

Edward Norton, Jeremy Renner, Rooney Mara & Others Rally To Raise Money to Support Talent Affected by the Arts & Entertainment Organization’s Recent Closure

On Thursday, November 4th, the Gen Art Foundation, a 501(c)(3) not-for-profit charity, will host the Gen Art Resurrection Benefit at Good Units at the Hudson Hotel at 356 West 58th Street from 8-11pm.  Gen Art was the leading arts and entertainment organization dedicated to showcasing the best emerging talent in film, fashi on, music and art in major cities in the U.S. The event’s Honorary Host Committee is composed solely of Gen Art alumni and includes academy award nominees Edward Norton & Jeremy Renner, Vena Cava’s Lisa Mayock & Sophie Buhai, Duckie Brown’s Steven Cox & Daniel Silver, Eva Amurri, Twinkle’s Wenla n Chia, Jason Ritter, Chrissie Miller of Sophomore, Paz de la Huerta, Whitney Port of Whitney Eve, Josh Radnor, Lisa Salzer of Lulu Frost, Krysten Ritter, Norman Reedus, Jordan Betten of Lost Art, Michelle Smith of Milly and Rooney Mara. All proceeds from the Benefit will go to emerging filmmakers and designers who lost money when Gen Art (the for-profit production arm of the enterprise) became insolvent in May. DJ Reach, a longtime Gen Art supporter, will spin.

Come out on November 4th and help support the award winners from April’s 15th Anniversary Gen Art Film Festival as well as some designers involved in Gen Art’s Shop events that were cancelled. Co-Founder and CEO Ian Gerard stated: “In these trying economic times, every dollar counts to an emerging artist. To know that our business troubles had a negative effect on a group of young talent was unacceptable to us. As an organization founded on the premise of benefiting and supporting such emerging talent, we want to do what we can to make it right and this Benefit will hopefully achieve that.”

Tickets for the Gen Art Resurrection Benefit start at $75. For more info on the event or to purchase tickets, visit:

Gen Art Resurrection Benefit
Good Units at the Hudson Hotel
356 West 58th Street
November 4, 2010
8-11 pm

For questions regarding the Benefit or Gen Art, contact:

About Gen Art

Gen Art was the leading arts and entertainment organization dedicated to showcasing the best emerging talent in film, fashion, music and art. Founded in 1993, the company reached a devoted audience of 21-39 year old influencers and is a prominent and lasting force in the arts and entertainment arena. Gen Art’s platforms including Fresh Faces in Fashion and the Gen Art Film Festival have proven a successful launch pad for talent such as Zac Posen, Phillip Lim, Adrian Grenier, Peter Som, Rebecca Taylor, Zach Braff, Milly by Michele Smith, Ryan McGuiness, Cary Brothers, Emma Roberts & Jeffrey Sebelia.

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