By Christabelle… @CBellesCloset (*Pure Editorial, Non-Paid Post) 

Gone are the days of men not caring about their skincare routine. With over 1/3 of its customer base made up of men, and after over a century committed to listening to the needs of its male customers, Kiehl’s Since 1851 continues this tradition with the introduction of Facial Fuel “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men. The latest innovation to Kiehl’s popular Facial Fuel franchise, “Heavy Lifting” is a clinically-demonstrated anti-aging treatment specifically formulated for men’s thicker, coarser skin.

Kiehl’s, a pioneer in men’s skincare, continues to meet a man’s very specific skincare needs.

With nearly 50 years of experience formulating products that meet the unique needs of a man’s skin, Kiehl’s chemists are true experts in developing skin care that delivers the effective results for today’s more sophisticated man…

Facial Fuel “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men is a dual-action anti-aging formula to battle the aging skin of men.  This formula begins with a first, very important action – gentle, yet thorough exfoliation to clear away surface layer debris.  Utilizing LHA Exfoliating Actives to break away surface layer debris on men’s tougher, thicker skin, this step not only immediately improves dull looking skin, it allows for the second action – lifting and firming to occur more effectively.

Pick up this must-have-for-your-man product and let Kiehl’s do that “Heavy Lifting” so he can do more heavy lifting around the house!