As if the famed Grand Central Station in the heart of NYC wasn’t artistically stunning on its own…come September 19th, Lacoste is adding another artistic twist to our beloved train station.
The big event you ask? LACOSTE’s largest celebration to date – the US launch of the men’s fragrance collection, EAU DE LACOSTE L.12.12. This exciting collection will be brought to life with an audacious, high-tech campaign featuring La Machine L.12.12, a spectacular mechanical and virtual art installation that will be on display at the heart of New York’s Grand Central Station Terminal, September 19th – 27th, 2012.
The fragrance collection, EAU DE LACOSTE L.12.12 Blanc, Bleu and Vert Editions speak to the heritage and innovation of the LACOSTE brand as they transform the iconic shirt that launched the LACOSTE Empire, the L.12.12, into a trio of simple, elegant, and timeless scents.
La Machine L.12.12 is a unique interactive visual installation which shows that transformation of the shirt into a fragrance both mechanically (you can watch as a polo shirt is magically transformed into a bottle of EAU DE LACOSTE L.12.12), and virtually through special user-generated videos – 35,000 people around the globe will become part of the La Machine L.12.12 instillation for the world to see.
On 19th September 2011, LA MACHINE L.12.12 will be revealed in Grand Central Terminal, NYC – and now LACOSTE Facebook fans have the exclusive chance to be there. LACOSTE is hosting a worldwide competition for a chance to win a trip to New York to attend the La Machine L.12.12 launch party. CLICK HERE TO ENTER