Lancôme Unveils Genes Day…

By Christabelle

A former PR gal for Lancôme , I was thrilled to read that in a celebration of the beauty of scientific research, Lancôme will donate $7 from each bottle of their latest skin care breakthrough Génifique Youth Activating Concentrate to St. Jude Children’s Research Hospital to aid with scientific research. Way to go Lancome!

Internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases, St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization.

Coveted by celebrities like Julia Roberts and Christina Hendricks, Génifique Youth Activating Concentrate is the product of ten years of research and recipient of seven international patents.

DATE: Friday, October 22nd, 2010

WHAT: Lancôme will unveil Genes Day, a celebration of the beauty of scientific research. On this one day, Lancôme will donate $7 from the sale of every bottle of Génifique Youth Activating Concentrate to St. Jude Children’s Research Hospital in Memphis, TN.

Lancôme, the world’s largest luxury beauty brand, has pledged to donate a minimum of $100,000 to St. Jude.

ABOUT GÉNIFIQUE: Génifique is a star product that garnered an immediate following after its launch last year, making it the natural choice for this one-day initiative. It was an instant success because of its ability to boost tone, texture and luminosity within just seven days. The unique, sleek packaging with the dropper system only adds to its appeal. Fans include “Mad Men” actress Christina Hendricks, Lancôme ambassador Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.

The suggested retail prices for Génifique Youth Activating Concentrate are $78 for 1 ounce; $98 for 1.7 ounces; $125 for 2.5 ounces. The $7 donation will be made for every concentrate sold at a Lancôme counter in the United States or at lancome-usa.com on October 22nd. Those new to Génifique are welcome to stop by the counter that day for a deluxe seven-day sample of the product. No purchase is necessary.

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