NEW PRODUCT ALERT: Calvin Klein Reveal Perfume for Her

NEW PRODUCT ALERT: Calvin Klein Reveal Perfume for HerWHO: Calvin Klein

WHAT: Reveal Fragrance for Her – the bottle features two triangular-shaped pieces — a silver-tone for the cap, the other heavy glass containing the juice — that form a pillow square when put together.  Top notes include raw salt signature, pink pepper, white pepper and black pepper; a heart of orris, ambergris and solar accord, with a drydown of sandalwood, cashmeran and vetiver.

EDP sprays in 3 sizes
1 oz. for $50; 1.7 oz. for $70; 3.4 oz. for $90
6.7-oz. body lotion, $38; 6.7-oz. shower gel, $30; 0.3-oz. rollerball, $24

WHEN & WHERE: Sorry USA, Reveal Calvin Klein will launch in September here (so you either need patience or need to head overseas), in 4,291 department and specialty store doors. It will begin rolling into global doors — 130 markets in total — at the end of July.

WHY: We love Calvin Klein’s nose for sensual fragrances…but the ad alone had us sold. The print campaign was shot by Mert Alas and Marcus Piggott and features Dutch supermodel Doutzen Kroes and British actor Charlie Hunnam in a heated embrace beside the window of a modern, glass high-rise apartment. As the sun sets behind a dusky skyline, the city is reflected in the window, suggesting a voyeuristic glimpse at a sexy game of seduction.

*Source: WWD
*Photography: Thomas Iannaccone