Janet Zeitoun, world renowned celebrity hair stylist with clients from the late Michael Jackson and Janet Jackson to Denzel Washington and Natalie Cole, globally debuts her first hair care line. As a leader in the industry for over two decades, Janet Zeitoun’s NEW! SOTAH (State of the Art Hair) hair care line boasts luxurious salon-quality products that offer perfectly moisturized locks and healthy, natural shine.
NEW! SOTAH hair care line consists of three key products that deliver not only the ultimate level of moisture to strands, but repair damaged hair and protect against further harm. From heat styling, harsh chemical treatments (like Keratin) to bleaching and coloring, hair can be put through the proverbial ringer. The exclusive formulas found in SOTAH products quench hair and bring vitality, vibrance and pure shine back to each and every strand. Enriched with vitamins and minerals, the line is sulfate-free and infused with restorative ingredients making it safe for all hair types and textures.
Regardless of how difficult your hair texture is, NEW! SOTAH Conditioning Shampoo will make it more manageable. This multi-tasking, sulfate-free, amino acid based shampoo, simultaneously cleans and conditions by depositing directly into the hair cuticles. Co-washing is the first step in bringing hydration back into your hair from the roots to the ends, while deeply cleansing at the same time. With the ultimate ‘wash-n-wear’ attitude, the end result is supple, sheen infused and manageable – passing the toughest test of all – the air dry test. With extraordinary levels of moisture retention, NEW! SOTAH Conditioning Shampoo reduces mechanical damage caused by combing and/or brushing and helps to prevent breakage and split ends. Highly concentrated, this product offers an increased number of conventional washings per bottle. Paraben & sulfate free; safe for all hair types, $36.00
MOISTURE BOOST CONDITIONER:
Moisture is one of the key elements to achieving great performing hair when properly conditioned. NEW! SOTAH Moister Boost Conditioner has been formulated to deliver smooth, hydrating results to all textures with nourishing coconut oil, kale oil and aloe vera. In combination with ingredients like Panthenol & other naturally-occurring humectants and emollients, it helps to fortify and revitalize even the most challenged hair. With hydrophilic and hygroscopic chemical structured ingredients, water is attracted and binds to molecules, thus offering lasting moisture. Hair becomes stronger, protected and balanced; light reflects gorgeously, offering a natural gloss and shine married with static-free manageability. When used in conjunction with SOTAH Conditioning Shampoo, your hair receives an upgrade in hydration. Perfect for damaged hair that needs some special attention. Paraben free; safe for all hair types, $36.00
If your hair is combating the drying affects due to environmental wear, bleaching, coloring and straightening treatments, NEW! SOTAH Oil/Crème Therapy minimizes damage and locks in moisture needed for healthy, beautiful hair. Obliterate frizz and achieve the ultimate smooth and satiny finish you’ve always dreamed of with this product’s mixture of coconut oil and kale extracts. Oil/Crème Therapy the unique combination of both oil and select conditioning ingredients, when applied sparingly to strands, offers a flexible, touchable feel with maximum shine payoff. Paraben free; safe for all hair types, can be used wet or dry, $34.00
The SOTAH Hair Care Line is available for purchase at http://www.sotahhair.com starting May 2015.
Cheers to beautiful you,
**FTC disclosure: at times product samples/gratis are sent for review, color matching and/or photography purposes**