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Beauty For a Cure Toolkit: Joico

In 2010, JOICO created the groundbreaking Beauty for a Cure program, designed to help spread awareness about breast cancer and engage salon professionals in activities to raise money for breast cancer-related organizations. On July 1, fueled by the success of the launch, JOICO unveiled the “next generation” Beauty for a Cure website, featuring an expanded roster of downloadable fund-raising programs and celebrating the salons and stylists who have participated in Beauty for a Cure events.