When a young woman is diagnosed with cancer, the rush to treatment is immediate. The patient is thrust into the world of cancer and the primary hope is recovery. Often, the patient is aware their fertility could be impacted, but overwhelmed and exhausted they put the “fertility issue” aside and pursue cancer treatment. Now; the work, research and worry is taken out of the patient’s hands. A leading infertility clinic is embarking on an educational platform to inform these patients about their options and making an unprecedented offer: egg freezing at no cost. They are working against the misconception that egg retrieval and freezing is time consuming and that no clinic would offer this without some “hidden cost” or benefit.