The Daily Fave: Burt’s Bees “Made to Matter”
Burt’s Bees is honored to be among 20 industry-leading brands handpicked for Target’s 2016 “Made to Matter“ program – a platform to make natural, organic and sustainable products more accessible to Target guests, introducing them to purpose-driven, innovative brands.
To meet Target’s challenge, Burt’s Bees updated the packaging of three of its most popular lip balms – Beeswax, Coconut & Pear, and Vanilla Bean. By increasing the post-consumer recycled content (PCR) to 50% and offering an easy and effective way for consumers to recycle the brand’s beloved yellow lip balm tubes through their “Recycle on Us” mail-in program, the sustainable packaging materials effectively create a “closed loop” on a portion of the packaging materials with the help of Target guests.
How Will This Create an Impact? Less landfill waste and a reduction of demand for plastic reduces our reliance on fossil fuels. Burt’s Bees will be able to save over 200,000 lbs. of virgin plastic annually, as well as reduce landfill waste by more than 500,000 lbs. (the equivalent of about 60 million yogurt cups) if all of the balms sold in a year are sent back via the “Recycle on Us” program.